Topics

Overview

MailChimp is widely used to register people and send simple one-off email campaigns, such as newsletters. In a lesser extend, companies also send drip campaigns. journy.io therefore decided to create a basic integration with MailChimp, andoffer full bi-directional CDP functionalities with enriched SaaS customer intelligence, get events on basic email contact operations, and tag/untag contacts upon getting B2B product-led growth signals.

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Pressing 'Allow' will add the MailChimp panel (with 'Settings' button) on top of your connections screen.

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MailChimp

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general settings

If you go to the 'Connections' menu and lick on 'Settings' on the MailChimp panel, you'll see the general 'Connection' Tab

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At any time, you can check the bi-directional sync logs of your MailChimp↔journy.io connection by selecting the 'log' submenu.

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MailChimp

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actions

journy.io eventually allows to define product-led growth signals that trigger actions related to the installed connections. For each user meeting signal conditions, following MailChimp actions can be triggered:

• Add tag to a contact: Adds a tag to a contact, typically to initiate a campaign.

• Remove tag from contact: Removes a tag from a contact, typically to eject from a campaign.

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